Home/Services/Digital & Media Analytics/Media Mix & Attribution Modeling

    Stop guessing which channels are working. Start knowing.

    We build sophisticated attribution models that analyze Meta, Google, display ads, and offline efforts to accurately assign credit and optimize your advertising spend.

    20%

    Increase in ROAS

    Millions

    In Wasted Spend Reallocated

    Multi

    Touch Attribution Enabled

    What We Deliver

    We bridge the gap between abstract strategy and operational reality with tangible deliverables.

    Multi-Touch Attribution Modeling

    Moving beyond last-click to understand the full journey.

    Cross-Platform Data Aggregation

    Connecting Meta, Google Ads, and CRM data.

    Predictive Budget Allocation

    Forecasting the impact of shifting ad spend.

    How We Deliver

    1

    Data Unification

    Bringing all ad platform data into a single warehouse.

    2

    Model Training

    Applying statistical models to assign credit.

    3

    Optimization

    Adjusting live campaigns based on the modeled truths.

    Why Zephyr Path?

    • Agnostic Modeling

      We aren't an ad agency trying to justify our own spend; we provide objective math.

    Analytics That Drives Value

    Our solutions have delivered impact in:

    Omnichannel retail ad spend allocation

    B2B long-cycle attribution

    Offline-to-online sales correlation

    Video and connected TV (CTV) impact

    Incrementality testing and holdouts

    Privacy-first marketing mix modeling (MMM)

    Frequently Asked Questions

    We've got the answers to your questions.