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Zephyr Alliance
Where Analytics Power meets Phygital Intelligence.
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Technology Offerings & Designed Solutions
Power BI Retail Dashboard Ecosystem
Designing a multi-store KPI framework with Power BI to unify sales, footfall, and inventory data into a single executive view.
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GA4 Migration & Enhanced E-commerce Tracking
Deploying GA4 with custom event schemas and GTM server-side containers for a major hospitality brand's booking platform.
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Cross-Channel Attribution for Retail Campaigns
Building a unified attribution model connecting Meta Ads, Google Ads, and in-store POS data to measure true omnichannel ROAS.
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