Where Analytics Power meets Phygital Intelligence.
Designing a multi-store KPI framework with Power BI to unify sales, footfall, and inventory data into a single executive view.
Deploying GA4 with custom event schemas and GTM server-side containers for a major hospitality brand's booking platform.
Building a unified attribution model connecting Meta Ads, Google Ads, and in-store POS data to measure true omnichannel ROAS.