Shariq has 14 years of hands-on experience building the data systems that make strategy executable. As former Group Digital Analytics Lead at Emaar — one of the world's largest real estate and hospitality conglomerates — he designed and managed complex tracking pipelines across retail, hospitality, and real estate portfolios at scale.
At Al Futtaim Group, he architected enterprise-wide analytics infrastructure spanning dozens of brands and markets, connecting digital and physical data sources into unified measurement frameworks used daily by commercial leadership.
He is also the founder of ClickBoss, a boutique analytics consultancy that has delivered data infrastructure for brands across the Gulf region. At Zephyr Path, Shariq builds the pipelines, the models, and the platforms that turn consumer behaviour into decisions leadership can act on — fast.